Loreen: The Woman Who Won Eurovision Twice and Changed the Game Forever
From 'Euphoria' in 2012 to 'Tattoo' in 2023, Loreen became the first woman — and only the second person in history — to win the Eurovision Song Contest twice.
Loreen made history at the Eurovision Song Contest 2023 in Liverpool when she won with "Tattoo," scoring 583 points. This made her the first woman and only the second person in history to win the competition twice, following her first victory in 2012 with "Euphoria," which scored 372 points. [Source: Wikipedia]
The Record-Breaking Streams
"Tattoo" didn't just win Eurovision — it broke streaming records. The day after the 2023 final, the song amassed 4,275,290 streams on Spotify, the most ever for a Eurovision song in a single day. [Source: Wikipedia]
In Her Own Words
In a conversation with Numero Netherlands, Loreen reflected on her artistic evolution: "As artists, we naturally mirror the shifts and transformations in our lives. Change is an inevitable part of both life and creativity. What has shaped me most profoundly is my commitment to authenticity. Speaking one's truth as a creator is powerful, and when a gift manifests in a certain form, it must be honoured because somewhere in the world there are people who need that exact expression." [Source: numeronetherlands.com]
She also spoke about the profound impact of her second Eurovision performance: "The most pivotal moment came when I performed 'Tattoo' at Eurovision in front of half a billion people. For the first time, I experienced what I would call collective consciousness. Standing there alone on stage, I felt the profound reality that there is no separation between us, we are connected as one. Once you understand that everything ultimately comes down to love, your perspective shifts. That performance left a lasting impact on me." [Source: numeronetherlands.com]
Recent Activities
Following her historic Eurovision victory, Loreen embarked on a festival tour in 2024 and a UK and Europe tour in 2025. She has also launched an acting career, starring in a film in her native Sweden. [Sources: Wikipedia, thesun.co.uk]
Sweden's Eurovision Legacy
Loreen's two victories are part of Sweden's remarkable Eurovision track record. The country has won the contest seven times — tied with Ireland for the most victories of any nation. Sweden's seven wins span five decades: ABBA in 1974, Herreys in 1984, Carola in 1991, Charlotte Nilsson in 1999, Loreen in 2012 and 2023, and Måns Zelmerlöw in 2015. [Source: eurovisionworld.com]
